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YASA was founded in 2009, a spin out from the University of Oxford, by the founder and chief technology officer, Dr Tim Woolmer.

In 2021, YASA became a wholly owned subsidiary of Mercedes-Benz, pioneering new electric drive technology for the whole Mercedes-Benz Group. YASA has agreed to pre-let three landmark connected buildings for its UK HQ in the new Innovation Quarter at Bicester Motion, the 444-acre estate in Bicester, Oxfordshire, home to mobility businesses past, present and future to help pioneer a sustainable mobility future.

The company is leading the way in the electric propulsion evolution with its axial flux Technology, a more compact, lightweight, powerful and efficient alternative to the standard radial electric motors used in most EVs today.

YASA employs over 400 people across several sites in Oxfordshire, and includes teams in innovation, engineering, prototyping, operations, and business support functions. Many of these teams will be due to relocate to Bicester Motion in January 2026 upon completion of their new headquarters premises.

Markus Keicher, chief executive officer, YASA said:

“Having grown out of an Oxford University PhD in 2009, YASA’s home has always been in Oxfordshire. It is important for the company and staff that YASA maintains a strong foothold in the area, which is seen as a heartland of automotive technology in the UK. In order to meet the next stage of YASA’s growth, we need a new facility that matches our ambition and Bicester Motion is the right place for this and we are excited for the next stage of our journey as part of Mercedes-Benz.”

Bicester Motion has also committed to significant infrastructure improvements including cycle and connectivity to Bicester North station and the surrounding area. It is anticipated that more than 500 construction jobs will be created as result of the Innovation Quarter which will enhance GVA to the local economy.

Find out more here.

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